5 Ways To Increase Your Productivity To Match Your Business Growth

Growth is a happy problem for any startup. You know your company is on the right track when you need more people to meet sales demands and have the budget to hire. But just growing your team or adding more hours alone isn’t enough. You and your team will need to optimize your productivity as well.

The initially harder, but smarter, way is to change your habits to regain your time[1] and grow your business.

I founded a company to keep my freedom to work on, work with, and work when I like. As I’ve grown my company from a 3-person team to over 50 people in two cities, I’ve learned the importance of work-life balance[2] to avoid burnout. Even if your workload grows, as an entrepreneur you need to protect your time. A successful business is one that improves its sales without sacrificing it’s teams’ quality of life. After experimenting with a range of productivity hacks and tools, below are the 5 most effective habits I’ve developed.

Keep your morning routine within a reasonable timeframe

How you wake up is even more important than when. A morning routine[3] is critical for starting on the right foot each day and most successful business leaders use early mornings to send e-mails.[4]

Whether it is making your cup of coffee, hitting the gym, or sending e-mails, do it every day. Also give yourself a fixed time to complete the routine. For example, I wake up at 8am and send e-mails until 9am. The ones I haven’t finished will be addressed during my two other scheduled e-mail checking sessions later in the day.

Track your time to instantly cut distraction

Use a time tracker without being OCD so that you can learn about how you are using your time (rather than how you think you are spending it). Find a time tracking tool such as Timing App,[5] which automatically detects what software you are using and what pages you are browsing to log what you did. The app removes the need to do manual time tracking, which means you won’t have gaps in your tracker. You do not need to be “OCD” because you can leave the time tracker on while taking breaks and counting it towards the task. After a week, you will probably notice where chunks of time disappear. For example, you may find you are spending three hours responding to only a few e-mails and remember that you tend to click on links or browse news simultaneously. For more time tracking and management tools, read here.

Simply by tracking your time, you are holding yourself accountable and it will motivate you to focus. Give yourself a target timeframe for responding to e-mails and you will naturally try to reach that goal with your time tracker turned on. With the focus, you may find yourself getting out of the office earlier than you used to!

Delegate your hours (and don’t give yourself extra time)

Plan your hours and stick to them. Bill Gates and Elon Musk divide their schedules into 5-minute slots.[6]

Planning out your days keeps you focused on priorities and protects your down time. When scheduling your waking hours, you force yourself to consider your whole day, including off hours. By giving mental space to your personal schedule, you will give yourself time to do errands, see friends and family, or just read a book, to recharge.

Do not let your tasks spill over. If you find a task, such as a product meeting, consistently takes longer than you wanted, adjust your estimation. Another effective approach is to schedule another fixed time to finish outstanding items. Knowing you have a deadline keeps you motivated to optimize your minutes.

Breakfast & Lunch meetings

When you want to spend dinners with friends and use office hours for work, what time do you have for meetings? The answer is breakfast and lunch. Everyone has to eat, so why not make that time more productive with discussions?

Having breakfast meetings catches people at their most productive[7] before other things take up their mental energy. In addition, scheduling meal meetings reminds you to eat, which is healthier and improves productivity.[8] Meetings with meals can be limited to one or two hours. Lightening up your meetings with food gives you a change of scene and your mind a break, which is important for avoiding burn out.

Ignore phone calls and call back while commuting

Lastly, reduce interruptions. I turn all my notifications to silent and check my phone when I am ready. This gives me control of my time and places calls into a time block, like e-mails. In addition, you will only return calls if they are a priority, which means you won’t be caught by ad hoc casual chats.

I make this doubly productive by returning calls only while commuting. Making a call while on the train or walking puts a time limit and focuses on the essential points. I am able to recapture lost productivity during commutes by discussing things when I cannot work on a keyboard.

Take a step back

While it is tempting to squeeze in those extra hours to help grow your business, it’s important for entrepreneurs to take a step back to work smarter. Managing a fuller plate for the long term requires developing habits that reduce distractions. Learn where you can make efficiency gains, stay healthy, and give yourself personal time.


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Source: Lifehack

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